'Countryside, The Future' addresses urgent ecological, political and socio-economic issues from the perspective of architect and urbanist Rem Koolhaas and Samir Bantal, director of AMO, the think tank of the Office for Metropolitan Architecture (OMA). The exhibition was created for the S.R. Guggenheim Museum in New York and examines radical changes in the rural, remote and wild areas, which are summarised here under "Countryside" or 98% of the earth's surface which is not occupied by cities. Main responsibilities 1. The ‘Semiotics Collumn’ (see right) displays biased cues hidden in visual culture and products of the every day, therewith embedded in the public understanding of the ‘countryside’. 2. The video installation on the last image introduced the exhibition, displaying changes in the countryside on a global scale – visualized through historical and contemporary world maps. By re-projecting each map onto the base map in equirectangular projection, the animation is superimposing and thus comparing the different data sets.